PivotAlis
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PivotAlis

Independent Google Ads performance agency

Turn better data into better decisions.

Connect conversion tracking, CRM feedback and revenue PivotAliss. Use marketing automation to get more from Google Ads.

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Measurement strategy

Define the action.
Make the PivotAlis useful.

A tracking setup starts with a shared definition of what matters: an enquiry, a connected call, a purchase or a qualified opportunity. Different actions need different measurement rules.

We map the journey, review the existing GA4 and GTM setup, and agree which events should inform reporting and campaign decisions. The aim is a setup your team can understand and validate.

  • Event definitions: what triggers an event and what it represents.
  • Parameters and value: the information needed to interpret the action.
  • Implementation scope: tools, access and dependencies to confirm before setup.
Explore measurement capabilities
Website form, phone call and purchase events checked in a measurement validation panel.

Know what happens after the click.

Get a clearer view from ad click to revenue, with conversion tracking and CRM feedback to support smarter decisions.

Conversion tracking

Review GA4/GTM, form events and call tracking to measure the actions that matter. Define triggers, parameters and conversion goals, then validate the agreed journeys.

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Lead quality

Review CRM integration and offline conversions to understand which leads turn into customers. Align qualification stages and available sales feedback with your measurement plan.

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Revenue attribution

Connect revenue tracking and attribution to commercial decisions. Review transaction value, data sources and the limits of the reporting view before interpreting business outcomes.

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Beyond the form submission

Let sales feedback
inform your campaigns.

An enquiry is the start of a sales journey. Your CRM may hold the information that explains which leads were relevant, which became opportunities and which turned into customers.

We review the stages, identifiers and workflow your tools support. From there, we scope a practical connection between lead quality, offline outcomes and campaign evaluation.

  • Agree the stages. Use qualification definitions your sales team can apply consistently.
  • Map the records. Review identifiers, field mappings and how outcomes are updated.
  • Validate the feedback. Test the agreed route before relying on it for decisions.
Review your CRM feedback setup
CRM stages from new enquiry through qualified lead to customer, with a feedback loop to campaigns.

Less manual work.
More useful PivotAliss.

Use automation to keep data accurate, flag opportunities and save time for decisions.

Reporting

Scheduled reporting with the information your team needs.

Campaign alerts

Spend and anomaly alerts that flag changes worth investigating.

CRM feedback

Qualified-lead feedback for better campaign evaluation.

Product feed checks

Feed diagnostics to identify missing or inconsistent product data.

AI assists analysis. People review decisions.

A setup is only useful when it is checked.

Validation turns an implementation into something you can review. We document test scenarios, investigate discrepancies and make unresolved questions visible.

Does the right action fire?

Test the agreed forms, calls and purchase journeys across the relevant pages and devices. Confirm the trigger represents the intended action.

Is the event consistent?

Check missing or duplicate events, required parameters and value handling. Review how the setup behaves with the site’s consent settings.

Can the data be reconciled?

Compare test records across the website, measurement tools and CRM. Document differences and the limits of each data source.

The output: a record of what was tested.
Event definitions, test outcomes, known limitations and the next actions to investigate.

A clear setup, step by step.

We handle the technical setup and validate the PivotAliss your business needs.

  1. Audit

    Review your goals, tools and current tracking.

  2. Map

    Define meaningful events and how they flow through your funnel.

  3. Connect

    Implement the agreed tracking and CRM integrations.

  4. Validate

    Test events and check that the data matches the intended actions.

Documentation & next steps

A setup your team
can work with.

Measurement should remain understandable after implementation. A clear handover helps your team maintain the setup and recognise when the business or website has changed.

We agree on ownership of the tools and ongoing responsibilities, then document the work and the next priorities.

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  1. Measurement map

    The agreed events, conversion definitions and the role of each data source.

  2. Implementation notes

    A record of the connections, field mappings and configuration your team needs to understand.

  3. Validation findings

    What passed the agreed checks, which gaps remain and what further access or work is required.

  4. Maintenance priorities

    Changes to forms, checkout or CRM stages that should trigger another review.

Frequently asked questions.

Quick answers about tracking, CRM feedback, validation and implementation.

Will this work with my existing CRM?

We review your tools and available data before recommending an integration.

Do you set up offline conversions?

We assess the available identifiers, permissions and business workflow first.

How long does setup take?

Timing depends on your tools, access and the complexity of the agreed setup.

How do you measure success?

We agree on meaningful conversions and review the available business outcomes.

Do you need account access?

We discuss the access needed for the agreed review. Never share passwords in the form.

What happens after the audit?

We review your request, clarify goals and agree on the next useful step.

Ready for clearer data?

Get a free, no-obligation audit of your tracking and automation setup.
We’ll review your setup, find opportunities and share practical next steps.

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