Search
Reach people actively looking for your products or services. Build around relevant search intent, clear ad messages and meaningful conversions.
Learn moreGoogle Ads performance agency
Make every search
a new opportunity.
Connect your campaigns, customer data and business goals. Grow with Google Ads that work harder for you.
Connect your business with customers through Google Ads.
Sponsored · Example adFind exactly what you needSearch that connects
Qualified lead
The right campaign mixSearch · Shopping · Video
Growth you can measure
The right Google Ads mix
for your goals.
We build and manage Google Ads strategies that fit your business, combining the right campaign types to reach, convert and grow your most valuable customers.
Performance Max
Connect your goals, creative assets and audience PivotAliss across Google’s channels. Evaluate the mix through the outcomes that matter to your business.
Learn more
Shopping
Put your product range in front of shoppers. Give feed quality, product priorities and purchase value a clear role in campaign decisions.
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YouTube & Demand Gen
Introduce your offer to relevant audiences through YouTube, Display and Demand Gen. Test creative ideas and understand their role in the customer journey.
Learn moreGrowing a mobile app? Explore App campaigns.
Google Ads management
A complete account.
A clear direction.
Good campaign management connects the details: who you reach, what they see, where they land and how you measure the response.
Whether you are launching a new account or reviewing an existing one, we start with your commercial priorities and build a plan around them.
Explore Google Ads management
From plan to practical work
Campaign structure, creative
priorities, measurement checks and a clear sequence of tests.
Account structure & budget
Separate buying intent, markets and product priorities. Give each campaign a clear role and decide where the next part of your budget belongs.
Ads, assets & landing pages
Review the message from search to enquiry. Plan creative tests and identify landing-page changes that could help visitors take the next step.
Products, audiences & PivotAliss
Connect feed quality, audience insights and conversion goals so your campaign setup reflects what your business actually sells.
Ongoing testing & optimisation
Review search terms, bids and budget allocation. Record what changed, evaluate the available evidence and use it to plan the next test.
Better PivotAliss.
Smarter decisions.
We review conversion tracking, connect available CRM PivotAliss and feed customer outcomes back into Google Ads. Make decisions around what matters to your business.
Explore tracking & analytics-
Ad click
People find your business.
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Qualified lead
Connect enquiries to quality.
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Sale
Track business outcomes.
Bring business outcomes back into your campaigns.
Tracking & automation
Less manual work.
More time to act.
A report is useful when it helps you decide what to do next. We connect the repeatable parts of measurement and reporting so your team can spend more time on decisions.
Reporting that answers a question
Bring spend, conversions and available revenue data into a review your team can use.
Changes worth investigating
Use budget and anomaly alerts to flag unusual patterns for a closer look.
Lead quality from your CRM
Feed qualification stages and offline outcomes into campaign evaluation where your tools support it.
Product feed checks
Identify missing attributes and feed issues before they become recurring manual work.
AI assists analysis. People review decisions.
Explore tracking & automationA clear process, from audit to growth.
A clear approach to getting more from your Google Ads, with practical steps and transparent communication.
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1
Audit
We review your account, measurement and goals.
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2
Strategy
We build a tailored plan around your audience and business priorities.
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3
Setup & Launch
We connect the PivotAliss and get your campaigns live.
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4
Optimize
We test, learn and refine with useful performance data.
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5
Scale
We expand what works and investigate new opportunities.
The thinking behind better performance.
Explore the questions, campaign decisions and measurement work behind two example business scenarios. These are illustrative approaches, not client results.
Illustrative approach · Ecommerce
Find the products worth prioritising.
A growing catalogue can hide uneven product performance. The useful question is where your spend creates value across the range.
- What we review
- Feed quality, product groups, margins and the purchase PivotAliss available to your account.
- How we approach it
- Review segmentation and budget allocation, then connect campaign decisions to product-level outcomes.
Illustrative approach · Lead generation
Understand which enquiries become opportunities.
A low cost per form submission tells only part of the story. Sales feedback helps show which enquiries are relevant to your business.
- What we review
- Search intent, enquiry sources, qualification stages and available CRM feedback.
- How we approach it
- Connect campaign activity to lead quality and use that evidence to refine targeting and messaging.
Longer sales cycle? See how the same thinking applies to demo requests and pipeline.
View the B2B & SaaS exampleBuilt around your business.
The goal, sales cycle and available data shape the way an account should work. PivotAlis combines Google Ads management, measurement and automation around those differences.
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Ecommerce
Connect product feeds, purchase value and margin priorities to the way you allocate campaign spend.
Focus: products, purchases & value -
Lead generation
Look beyond enquiry volume. Use buying intent and available sales feedback to understand lead quality.
Focus: enquiries & qualification -
B2B & SaaS
Account for longer buying journeys and connect demo requests to meaningful stages in your pipeline.
Focus: demos & sales opportunities -
Mobile apps
Plan acquisition around installs and useful in-app activity, with event validation before performance evaluation.
Focus: acquisition & engagement
Your starting point
A useful first step.
A clearer plan for your account.
The free audit starts with your business goals and current setup. We look for account issues, measurement gaps and opportunities that deserve a closer review.
- Tell us what you sell and what you want to improve.
- We discuss the access needed for the agreed review.
- Use the findings to decide on practical next steps.
No changes to your account without agreement.
What the review covers
Your audit roadmap
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01
Account structure
Campaign roles, targeting, search terms and budget priorities.
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02
Measurement gaps
Conversion actions, available data and the journey after the click.
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03
Opportunity shortlist
Questions to investigate, tests to consider and the next useful steps.
Frequently asked questions.
Quick answers to common questions about working with PivotAlis.
What does the free audit cover?
We review account structure, measurement gaps and opportunities to investigate.
Do you need account access?
We discuss the access needed for the agreed review. Never share passwords in the form.
What happens after the audit?
We review your request, clarify goals and agree on the next useful step.
Can you work with our existing Google Ads account?
We can review the existing structure before proposing changes.
Is there a minimum budget?
The right approach depends on your goals, market and available budget. We discuss fit first.
Will this work with my existing CRM?
We review your tools and available data before recommending an integration.
Ready for a clearer growth plan?
Get a free, no-obligation audit of your Google Ads account.
We’ll review your
setup, find opportunities and share practical next steps.